Results — DAIA
Documented Results

REAL NUMBERS.
REAL BROKERAGES.

DAIA measures everything from first impression to closed transaction. We don't report vanity metrics — we report revenue outcomes. Every result here is documented, attributed, and reproducible.

Active Deployment · The Parlay Group

MONTH 1.
FULL SYSTEM.

The following results come from our current active deployment — a regional brokerage in North Jersey that went live with AppointStream from day one of our partnership.

Total Leads Generated
36

Qualified prospects generated and entered into the AppointStream pipeline within the first 30 days of deployment.

Appointments Booked
5

Confirmed calendar appointments set autonomously — zero agent involvement in the booking process.

Lead-to-Appointment Rate
13%

Conversion rate exceeding the typical digital lead industry average from a cold audience in a competitive market.

Days to First Close
30d

First transaction closed from DAIA-generated leads within the first month of AppointStream deployment.

Case Study — Active Client

THE PARLAY GROUP.
NORTH JERSEY.

The Parlay Group is a growing brokerage operating across North Jersey with approximately 20 active agents. After running ads for the broker-owner's personal account through 2025, the relationship expanded to a full brokerage agreement with AppointStream installed as the primary growth infrastructure.

From the first month of full deployment, the results speak for themselves. 36 leads generated. 5 appointments booked autonomously. 1 closed transaction — all within 30 days, all traced back to source, all with zero manual pipeline management from the brokerage's team.

The Parlay Group currently focuses on buyer leads with seller lead infrastructure launching in parallel. This engagement is the live proving ground for AppointStream's enterprise brokerage deployment model.

20+
Active agents
36
Leads · Month 1
5
Appts. Booked
1✓
Closed Tx
Deployment Timeline
Day 1 — Deployment
AppointStream Goes Live
Full system installed — lead capture, qualification sequences, pipeline structure, and reporting all configured and active from day one.
Day 3
First Leads Enter Pipeline
Facebook and Instagram ads begin generating leads. Every contact is entered, tagged, and engaged within 60 seconds automatically.
Day 8
First Appointment Booked
First qualified prospect confirms appointment autonomously — no agent scheduling required. Timeline, budget, and pre-approval status documented.
Day 14
Pipeline Fully Active
Multiple leads across all qualification stages. AI actively re-engaging cold contacts. Autonomous pipeline management operating without intervention.
Day 30
First Transaction Closed
Broker-owner closes first transaction from DAIA-generated leads. Lead-to-close attribution fully documented. Month 1 case study confirmed.
Prior Engagement — Proof of Infrastructure
$250,000 In 60 Days.
Same Infrastructure.

Before DAIA focused exclusively on real estate, the same lead and conversion infrastructure was deployed for a coaching and consulting client. The result: $100,000 in revenue in the first month, $250,000 by day 60. That system — now purpose-built for real estate brokerages — powers AppointStream. The infrastructure was proven before it was specialized.

$100K
Month 1
$250K
Day 60
Attribution Methodology

HOW WE MEASURE WHAT
ACTUALLY MATTERS.

Every result DAIA reports is traced from the first advertising touchpoint to the closed transaction. We don't report metrics that don't connect to revenue — and we don't stop at appointments.

01
Ad Impression
UTM tracking applied at campaign level. Source, medium, and creative recorded at first contact.
→
02
Lead Entry
Contact created in pipeline with source attribution locked to record from day one.
→
03
Qualification
Every qualification step logged — responses, scores, and criteria met documented against the record.
→
04
Appointment
Booking confirmed, outcome logged post-appointment. Next sequence activated based on result.
→
05
Closed Transaction
Revenue event traced back to original ad source. Full attribution loop closed. ROI calculated.
Ready to See These Numbers In Your Brokerage?
Your First 30 Days Start Here.

Schedule a consultation and we'll walk through what AppointStream looks like inside your specific operation — and what results you can realistically expect in the first month.

Schedule a Call →